?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Jorge+Augusto&rft.aulast=Escobar+Medina&rft.au=Escobar+Medina%2C+Jorge+Augusto&rft.title=Plan+de+Marketing+Digital+para+la+Droguer%C3%ADa+Vitality+Manizales&rft.degree=Masters&rft.date=7+Junio+2022