Plan de negocios para Cafetería Goldy´s en Coyol de Alajuela, Costa Rica
Tesis Materias > Ciencias Sociales Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster Cerrado Español Cafetería Goldy´s es una propuesta de negocio gastronómico diferenciado en la zona de Coyol de Alajuela, Costa Rica. Responde a una creciente demanda de personas que habitan y trabajan en la zona y cercanías que buscan nuevas opciones de alimentación y a una demanda insatisfecha de café en la zona, siendo el café un elemento clave de la idiosincrasia costarricense. Se establece como objetivo principal del proyecto un plan de implementación para Cafetería Goldy´s en Coyol de Alajuela, Costa Rica, en el 2022. Se define el proyecto como un enfoque profesionalizador. El mismo genera un gran aporte a la solución (plan de negocio) de una problemática concreta (necesidad de una cafetería) en un sector específico (Coyol de Alajuela). Se realiza un estudio de mercado mediante una encuesta a una muestra de la población de 30 123 personas. El estudio, con error del 5% y confianza del 95%, determina que sí existe una demanda en la zona, al haber consumidores reales mayores edad que trabajan o viven en la zona industrial del Coyol y cercanías inmediatas. Al determinar y analizar el mercado objetivo y la competencia se determina una participación de mercado de 268 visitas para café, 67 visitas de no tomadores de café, 122 compras de desayuno y 124 compras de almuerzo al día. El proyecto es viable y se elabora un plan de negocio con los planes estratégicos, planes funcionales, plan de contingencias y plan legal. Se determina un plan de 9 semanas hacia el inicio de las operaciones. Se estima el volumen de ventas en 539 259 000 colones para el primero año, muy por encima del punto de equilibrio de 149 235 220 colones. Se estima un costo de operación mensual de 6 564 500 colones y una inversión inicial de 34 029 000 colones para lo cual el 30% será del capital de socios y 70% de préstamos bancarios. Como resultado se obtiene beneficio neto el primer año de 107 683 969 colones, siendo el proyecto rentable y atractivo al tener un VAN mayor que 0, un TIR mayor a la tasa de interés exigida y un tiempo de recuperación del capital menor a 1 año. Entre los mayores riesgos está la incorrecta estimación de la demanda, para lo cual, mensualmente se llevarán indicadores entre ellos análisis de demanda real comparado contra lo planificado. En caso de estar por debajo y si la rentabilidad es afectada, se toman decisiones según necesidad. Entre las conclusiones se determina a la publicidad como uno de los puntos claves de la propuesta y que el proyecto es rentable y atractivo para invertir. Mientras que una de las recomendaciones principales es el contratar al personal no solo basado en sus aptitudes sino también en sus actitudes, esenciales para el éxito de la empresa. metadata Jimenez Alvarado, Alonso Andres mail gaf1718@hotmail.com (2022) Plan de negocios para Cafetería Goldy´s en Coyol de Alajuela, Costa Rica. Masters thesis, SIN ESPECIFICAR.
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Cafetería Goldy´s es una propuesta de negocio gastronómico diferenciado en la zona de Coyol de Alajuela, Costa Rica. Responde a una creciente demanda de personas que habitan y trabajan en la zona y cercanías que buscan nuevas opciones de alimentación y a una demanda insatisfecha de café en la zona, siendo el café un elemento clave de la idiosincrasia costarricense. Se establece como objetivo principal del proyecto un plan de implementación para Cafetería Goldy´s en Coyol de Alajuela, Costa Rica, en el 2022. Se define el proyecto como un enfoque profesionalizador. El mismo genera un gran aporte a la solución (plan de negocio) de una problemática concreta (necesidad de una cafetería) en un sector específico (Coyol de Alajuela). Se realiza un estudio de mercado mediante una encuesta a una muestra de la población de 30 123 personas. El estudio, con error del 5% y confianza del 95%, determina que sí existe una demanda en la zona, al haber consumidores reales mayores edad que trabajan o viven en la zona industrial del Coyol y cercanías inmediatas. Al determinar y analizar el mercado objetivo y la competencia se determina una participación de mercado de 268 visitas para café, 67 visitas de no tomadores de café, 122 compras de desayuno y 124 compras de almuerzo al día. El proyecto es viable y se elabora un plan de negocio con los planes estratégicos, planes funcionales, plan de contingencias y plan legal. Se determina un plan de 9 semanas hacia el inicio de las operaciones. Se estima el volumen de ventas en 539 259 000 colones para el primero año, muy por encima del punto de equilibrio de 149 235 220 colones. Se estima un costo de operación mensual de 6 564 500 colones y una inversión inicial de 34 029 000 colones para lo cual el 30% será del capital de socios y 70% de préstamos bancarios. Como resultado se obtiene beneficio neto el primer año de 107 683 969 colones, siendo el proyecto rentable y atractivo al tener un VAN mayor que 0, un TIR mayor a la tasa de interés exigida y un tiempo de recuperación del capital menor a 1 año. Entre los mayores riesgos está la incorrecta estimación de la demanda, para lo cual, mensualmente se llevarán indicadores entre ellos análisis de demanda real comparado contra lo planificado. En caso de estar por debajo y si la rentabilidad es afectada, se toman decisiones según necesidad. Entre las conclusiones se determina a la publicidad como uno de los puntos claves de la propuesta y que el proyecto es rentable y atractivo para invertir. Mientras que una de las recomendaciones principales es el contratar al personal no solo basado en sus aptitudes sino también en sus actitudes, esenciales para el éxito de la empresa.
| Tipo de Documento: | Tesis (Masters) |
|---|---|
| Palabras Clave: | Creación empresa, estudio de factibilidad, modelo negocio, análisis mercado, café. |
| Clasificación temática: | Materias > Ciencias Sociales |
| Divisiones: | Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster |
| Depositado: | 16 Nov 2023 23:30 |
| Ultima Modificación: | 16 Nov 2023 23:30 |
| URI: | https://repositorio.unini.edu.mx/id/eprint/2009 |
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