Empresas B en Uruguay. Una gestión estratégica apoyada en la gestión del conocimiento
Thesis Subjects > Social Sciences Ibero-american International University > Research > Doctoral Thesis Cerrado Español El tejido empresarial juega un papel determinante en el desarrollo económico y social de un país. No obstante, en los últimos años su actuación ha inducido un deterioro ambiental, cuyos efectos también han repercutido en la equidad social. En este sentido, para contribuir positivamente con el entorno, las organizaciones han desarrollado progresivamente nuevos modelos de negocios, que incorporan en su gestión los intereses de los agentes afectados por sus operaciones. Dentro de estos modelos, se identifican las Empresas B cuyo propósito, trasciende los esquemas planteados por la responsabilidad social empresarial o corporativa, al asumir como parte de la planificación estratégica el logro de objetivos económicos, sociales y medioambientales, aportando de esta manera soluciones a los problemas de la sociedad a través de la creación de valor agregado derivado de la innovación y el conocimiento. Sobre la base de lo expuesto, en este estudio se propone un modelo gerencial para las empresas B de Uruguay, que incorpora la gestión del conocimiento dentro del proceso de planificación estratégica. Metodológicamente, se adoptó un enfoque cuantitativo fundamentado en una fase descriptiva-explicativa; al tiempo que la población la conformaron las Empresas B certificadas por el Sistema B-Uruguay. Como resultados de la investigación, se encontró que las organizaciones objeto de estudio son un fenómeno empresarial de reciente data en Uruguay. No obstante, se destacan sus aportes al desarrollo social a partir del triple propósito que cumplen en la prestación de servicios o la producción de bienes. Finalmente, el estudio representa un aporte para el desarrollo de los programas en gestión empresarial, en la medida que el modelo gerencial diseñado contribuye con la creación de una cultura corporativa responsable, que a largo plazo genera un valor sostenible para los distintos grupos de interés, al tiempo que aporta soluciones a los problemas socio ambientales de la sociedad, en la medida que sustenta un uso racional de los recursos disponibles. metadata Gámbaro Pereira, Esteban Osvaldo mail UNSPECIFIED (2021) Empresas B en Uruguay. Una gestión estratégica apoyada en la gestión del conocimiento. Doctoral thesis, Universidad Internacional Iberoamericana México.
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Abstract
El tejido empresarial juega un papel determinante en el desarrollo económico y social de un país. No obstante, en los últimos años su actuación ha inducido un deterioro ambiental, cuyos efectos también han repercutido en la equidad social. En este sentido, para contribuir positivamente con el entorno, las organizaciones han desarrollado progresivamente nuevos modelos de negocios, que incorporan en su gestión los intereses de los agentes afectados por sus operaciones. Dentro de estos modelos, se identifican las Empresas B cuyo propósito, trasciende los esquemas planteados por la responsabilidad social empresarial o corporativa, al asumir como parte de la planificación estratégica el logro de objetivos económicos, sociales y medioambientales, aportando de esta manera soluciones a los problemas de la sociedad a través de la creación de valor agregado derivado de la innovación y el conocimiento. Sobre la base de lo expuesto, en este estudio se propone un modelo gerencial para las empresas B de Uruguay, que incorpora la gestión del conocimiento dentro del proceso de planificación estratégica. Metodológicamente, se adoptó un enfoque cuantitativo fundamentado en una fase descriptiva-explicativa; al tiempo que la población la conformaron las Empresas B certificadas por el Sistema B-Uruguay. Como resultados de la investigación, se encontró que las organizaciones objeto de estudio son un fenómeno empresarial de reciente data en Uruguay. No obstante, se destacan sus aportes al desarrollo social a partir del triple propósito que cumplen en la prestación de servicios o la producción de bienes. Finalmente, el estudio representa un aporte para el desarrollo de los programas en gestión empresarial, en la medida que el modelo gerencial diseñado contribuye con la creación de una cultura corporativa responsable, que a largo plazo genera un valor sostenible para los distintos grupos de interés, al tiempo que aporta soluciones a los problemas socio ambientales de la sociedad, en la medida que sustenta un uso racional de los recursos disponibles.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | Gestión del conocimiento, Planificación estratégica, Empresas b, Innovación, Sostenible, Triple impacto. |
| Subjects: | Subjects > Social Sciences |
| Divisions: | Ibero-american International University > Research > Doctoral Thesis |
| Date Deposited: | 31 Jan 2022 23:55 |
| Last Modified: | 20 Sep 2023 23:30 |
| URI: | https://repositorio.unini.edu.mx/id/eprint/501 |
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