Proyecto de viabilidad de nuevo negocio: reductores de azúcar y sodio utilizados para la producción de alimentos industrializados. Caso: Empresa Duas Rodas Argentina S.A., Argentina, 2021.

Tesis Materias > Alimentación Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster Cerrado Español La aplicación de las tecnologías de la información y las innovaciones en una empresa es un factor principal para el éxito de las operaciones comerciales en las condiciones de la economía y la política actual. Esta aplicación tiene un gran impacto en el proceso de toma de decisiones de las mismas, facilitando y agilizando el proceso, cambiando la dirección y estrategia del negocio para aumentar los beneficios. Por lo que el presente trabajo tiene como objetivo elaborar un proyecto de viabilidad para desarrollar un nuevo negocio con base en productos que reducirán las cantidades de azúcar y sodio utilizados para la producción de alimentos industrializados. La empresa a analizar es Duas Rodas Argentina SA. Tiene su sede principal en Brasil. Con constantes inversiones en innovación, por tercera vez consecutiva, Duas Rodas fue reconocida como una de las empresas más innovadoras de Brasil por el Premio Valor Innovación Brasil, con la segunda posición entre las empresas más innovadoras en el área de alimentos, bebidas e ingredientes del país. Por consiguiente, debido a su marcada trayectoria en el mercado ha decidido desarrollar productos con sustancias que sustituyen el azúcar y el sodio. En este sentido, cuenta con el beneficio de comprender los mecanismos de estas sustancias y sus usos potenciales en los alimentos para mejorar el sabor y como consecuencia, mejorar la calidad nutricional de los alimentos procesados. Frente a este contexto, se desarrolla un plan de negocio para el desarrollo y su colocación en el mercado actual. El trabajo partió de una metodología cualitativa a través del relevamiento de fuentes primarias y secundarias de información. Las fuentes primarias corresponden a las consultas realizadas a los profesionales dentro de la empresa de las áreas de desarrollo e investigación de mercado como también del laboratorio en torno a la aplicación de sustancias que sustituyen el azúcar y el sodio como son: para los dulces, se utilizan las materias primas stevia, neohesperidina y taumatina, para los salados, son usadas las materias primas cloruro de potasio, extracto de levadura, sabores de reacción naturales de biotecnología y glutamato monosódico. Por último, se llegó a la conclusión de la viabilidad del proyecto observando una VAN positiva y una TIR mayor a cero en el desarrollo del presupuesto. metadata Rossi, Jean Carlo mail jean.rossi@duasrodas.com (2022) Proyecto de viabilidad de nuevo negocio: reductores de azúcar y sodio utilizados para la producción de alimentos industrializados. Caso: Empresa Duas Rodas Argentina S.A., Argentina, 2021. Masters thesis, SIN ESPECIFICAR.

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Resumen

La aplicación de las tecnologías de la información y las innovaciones en una empresa es un factor principal para el éxito de las operaciones comerciales en las condiciones de la economía y la política actual. Esta aplicación tiene un gran impacto en el proceso de toma de decisiones de las mismas, facilitando y agilizando el proceso, cambiando la dirección y estrategia del negocio para aumentar los beneficios. Por lo que el presente trabajo tiene como objetivo elaborar un proyecto de viabilidad para desarrollar un nuevo negocio con base en productos que reducirán las cantidades de azúcar y sodio utilizados para la producción de alimentos industrializados. La empresa a analizar es Duas Rodas Argentina SA. Tiene su sede principal en Brasil. Con constantes inversiones en innovación, por tercera vez consecutiva, Duas Rodas fue reconocida como una de las empresas más innovadoras de Brasil por el Premio Valor Innovación Brasil, con la segunda posición entre las empresas más innovadoras en el área de alimentos, bebidas e ingredientes del país. Por consiguiente, debido a su marcada trayectoria en el mercado ha decidido desarrollar productos con sustancias que sustituyen el azúcar y el sodio. En este sentido, cuenta con el beneficio de comprender los mecanismos de estas sustancias y sus usos potenciales en los alimentos para mejorar el sabor y como consecuencia, mejorar la calidad nutricional de los alimentos procesados. Frente a este contexto, se desarrolla un plan de negocio para el desarrollo y su colocación en el mercado actual. El trabajo partió de una metodología cualitativa a través del relevamiento de fuentes primarias y secundarias de información. Las fuentes primarias corresponden a las consultas realizadas a los profesionales dentro de la empresa de las áreas de desarrollo e investigación de mercado como también del laboratorio en torno a la aplicación de sustancias que sustituyen el azúcar y el sodio como son: para los dulces, se utilizan las materias primas stevia, neohesperidina y taumatina, para los salados, son usadas las materias primas cloruro de potasio, extracto de levadura, sabores de reacción naturales de biotecnología y glutamato monosódico. Por último, se llegó a la conclusión de la viabilidad del proyecto observando una VAN positiva y una TIR mayor a cero en el desarrollo del presupuesto.

Tipo de Documento: Tesis (Masters)
Palabras Clave: Plan de Marketing, reductores de azúcar y sodio, segmentación de mercado, posicionamiento.
Clasificación temática: Materias > Alimentación
Divisiones: Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster
Depositado: 02 Nov 2023 23:30
Ultima Modificación: 02 Nov 2023 23:30
URI: https://repositorio.unini.edu.mx/id/eprint/1399

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