Innovación tecnológica basada en un Modelo de gestión de diseño especial para las pymes hoteleras del centro histórico de la ciudad de Veracruz
Tesis Materias > Ciencias Sociales Universidad Internacional Iberoamericana México > Investigación > Tesis Doctorales Cerrado Español El objetivo de la presente propuesta es diseñar un Modelo de gestión tecnológica que genere competitividad en una pyme (pequeña y mediana empresa) hotelera de organización familiar del perímetro A del centro histórico de la ciudad y Puerto de Veracruz, si se considera que, en promedio, el nivel de uso de TIC (Tecnologías de la Información y la Comunicación) en dichas organizaciones no responde aún al nivel operativo, y dista de permear a los niveles tácticos y estratégicos, probablemente, debido al desinterés de los dueños y a la baja competitividad. Esta afirmación se sustenta en los logros preliminares del estudio académico colaborativo Estado actual de la innovación, calidad y tecnologías en las pymes del centro histórico de la ciudad de Veracruz, realizado en 15 de 31 pymes hoteleras familia-res de esta zona. La perspectiva seleccionada para abordar el análisis de los factores que impactan en la competitividad empresarial es la teoría de la “Visión de la Empresa Basada en los recursos” de Wernerfelt (1984); esta incluye el conocimiento tecnológico propio entre los recursos activos, tangibles e intangibles, vinculados a una empresa de forma semipermanente. Ahora bien, la presente investigación consta de tres etapas. La primera es de carácter exploratorio, y contiene la medición diagnóstica de variables como innovación, uso de TIC y clasificación por número de procesos sustentados en tecnología. En los resultados de las necesidades detectadas se sustenta la elaboración del Modelo de Gestión propuesto. La segunda incorpora la elaboración del marco teórico, allí se determinan los indicadores y las variables que miden la productividad generada por las TIC en el diseño del modelo propuesto. La tercera etapa valora la propuesta (el diseño del Modelo de gestión tecnológica) a través del juicio de expertos. En síntesis, la expectativa es validar, por medio de expertos, tanto la viabilidad como la factibilidad del modelo de adopción tecnológico propuesto, en pro de reducir el riesgo de mortalidad para las pymes de este sector, y de contribuir a su crecimiento. metadata Salas Parada, Beatriz Eugenia mail bsalas@uv.mx (2022) Innovación tecnológica basada en un Modelo de gestión de diseño especial para las pymes hoteleras del centro histórico de la ciudad de Veracruz. Doctoral thesis, SIN ESPECIFICAR.
Texto completo no disponible.Resumen
El objetivo de la presente propuesta es diseñar un Modelo de gestión tecnológica que genere competitividad en una pyme (pequeña y mediana empresa) hotelera de organización familiar del perímetro A del centro histórico de la ciudad y Puerto de Veracruz, si se considera que, en promedio, el nivel de uso de TIC (Tecnologías de la Información y la Comunicación) en dichas organizaciones no responde aún al nivel operativo, y dista de permear a los niveles tácticos y estratégicos, probablemente, debido al desinterés de los dueños y a la baja competitividad. Esta afirmación se sustenta en los logros preliminares del estudio académico colaborativo Estado actual de la innovación, calidad y tecnologías en las pymes del centro histórico de la ciudad de Veracruz, realizado en 15 de 31 pymes hoteleras familia-res de esta zona. La perspectiva seleccionada para abordar el análisis de los factores que impactan en la competitividad empresarial es la teoría de la “Visión de la Empresa Basada en los recursos” de Wernerfelt (1984); esta incluye el conocimiento tecnológico propio entre los recursos activos, tangibles e intangibles, vinculados a una empresa de forma semipermanente. Ahora bien, la presente investigación consta de tres etapas. La primera es de carácter exploratorio, y contiene la medición diagnóstica de variables como innovación, uso de TIC y clasificación por número de procesos sustentados en tecnología. En los resultados de las necesidades detectadas se sustenta la elaboración del Modelo de Gestión propuesto. La segunda incorpora la elaboración del marco teórico, allí se determinan los indicadores y las variables que miden la productividad generada por las TIC en el diseño del modelo propuesto. La tercera etapa valora la propuesta (el diseño del Modelo de gestión tecnológica) a través del juicio de expertos. En síntesis, la expectativa es validar, por medio de expertos, tanto la viabilidad como la factibilidad del modelo de adopción tecnológico propuesto, en pro de reducir el riesgo de mortalidad para las pymes de este sector, y de contribuir a su crecimiento.
| Tipo de Documento: | Tesis (Doctoral) |
|---|---|
| Palabras Clave: | TIC, pymes, competitividad, innovación, modelos de adopción |
| Clasificación temática: | Materias > Ciencias Sociales |
| Divisiones: | Universidad Internacional Iberoamericana México > Investigación > Tesis Doctorales |
| Depositado: | 22 Sep 2023 23:30 |
| Ultima Modificación: | 22 Sep 2023 23:30 |
| URI: | https://repositorio.unini.edu.mx/id/eprint/1890 |
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