Gestión Empresarial Sustentable: Una propuesta de modelo de negocio para las Mipyme de la Ciudad de Manizales, Colombia.
Tesis Materias > Ciencias Sociales Universidad Internacional Iberoamericana México > Investigación > Tesis Doctorales Cerrado Español Se logró proponer un modelo de negocios sustentable basado en la validación de la relación de la teoría administrativa, la creación de valor y la sustentabilidad, para las MiPymes del sector metalmecánico de la ciudad de Manizales (Colombia). Resultó apremiante la necesidad que tienen los actores del gremio metalmecánico de la ciudad, de tomar decisiones acerca de la estructura y debilidades que se tienen en las áreas de trabajo para lograr los objetivos del negocio, lo que implicó identificar opciones de estrategias de mejoramiento como guía para que se tomen decisiones con efecto en una mayor probabilidad de que se generen productos sostenibles con impacto social, ambiental y económico en el sector; luego se propusieron los elementos de un modelo de negocios sustentable pertinente para las MiPymes del sector, acorde a las necesidades del territorio, evidenciadas en el documento Manizales ODS 2030.Para proponer el modelo, se realizó una investigación de enfoque cuantitativo, cuyo análisis se apoyó en el software de estudio de datos SPSS, de empresas matriculadas y renovadas en la Cámara de Comercio de Manizales, Caldas, consolidando una caracterización de las MiPymes del sector, comparando sus variables empresariales y los elementos del modelo de negocios basado en la teoría administrativa, la creación de valor y la sustentabilidad. Se realizó una encuesta aplicando un formulario con ítems que permitieron recopilar información del estado actual de las organizaciones desde 4 perspectivas: financiera, mercadeo (clientes), procesos y ecoeficiencia, aprendizaje y gestión del conocimiento. Se determinó la correlación entre los elementos del modelo de negocios sustentable identificado y las características de las MiPymes del sector metalmecánico de la ciudad de Manizales, para continuar con la transferencia de conocimiento y tecnología (TCT), generando alta conectividad de la demanda de tecnologías (necesidades y retos de las empresas metalmecánicas) con la oferta (producción de la universidad desde el doctorado), evidenciando una innovación en la gestión empresarial. metadata Aguirre Franco, Sandra Lucia mail sandra.aguirre@doctorado.unini.edu.mx (2024) Gestión Empresarial Sustentable: Una propuesta de modelo de negocio para las Mipyme de la Ciudad de Manizales, Colombia. Doctoral thesis, SIN ESPECIFICAR.
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Se logró proponer un modelo de negocios sustentable basado en la validación de la relación de la teoría administrativa, la creación de valor y la sustentabilidad, para las MiPymes del sector metalmecánico de la ciudad de Manizales (Colombia). Resultó apremiante la necesidad que tienen los actores del gremio metalmecánico de la ciudad, de tomar decisiones acerca de la estructura y debilidades que se tienen en las áreas de trabajo para lograr los objetivos del negocio, lo que implicó identificar opciones de estrategias de mejoramiento como guía para que se tomen decisiones con efecto en una mayor probabilidad de que se generen productos sostenibles con impacto social, ambiental y económico en el sector; luego se propusieron los elementos de un modelo de negocios sustentable pertinente para las MiPymes del sector, acorde a las necesidades del territorio, evidenciadas en el documento Manizales ODS 2030.Para proponer el modelo, se realizó una investigación de enfoque cuantitativo, cuyo análisis se apoyó en el software de estudio de datos SPSS, de empresas matriculadas y renovadas en la Cámara de Comercio de Manizales, Caldas, consolidando una caracterización de las MiPymes del sector, comparando sus variables empresariales y los elementos del modelo de negocios basado en la teoría administrativa, la creación de valor y la sustentabilidad. Se realizó una encuesta aplicando un formulario con ítems que permitieron recopilar información del estado actual de las organizaciones desde 4 perspectivas: financiera, mercadeo (clientes), procesos y ecoeficiencia, aprendizaje y gestión del conocimiento. Se determinó la correlación entre los elementos del modelo de negocios sustentable identificado y las características de las MiPymes del sector metalmecánico de la ciudad de Manizales, para continuar con la transferencia de conocimiento y tecnología (TCT), generando alta conectividad de la demanda de tecnologías (necesidades y retos de las empresas metalmecánicas) con la oferta (producción de la universidad desde el doctorado), evidenciando una innovación en la gestión empresarial.
| Tipo de Documento: | Tesis (Doctoral) |
|---|---|
| Palabras Clave: | Gestión, sustentabilidad, modelo, MiPymes, metalmecánico, Manizales. |
| Clasificación temática: | Materias > Ciencias Sociales |
| Divisiones: | Universidad Internacional Iberoamericana México > Investigación > Tesis Doctorales |
| Depositado: | 09 Jul 2024 23:30 |
| Ultima Modificación: | 09 Jul 2024 23:30 |
| URI: | https://repositorio.unini.edu.mx/id/eprint/9618 |
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