Documentos donde el Autor es "Chacon Retana, Angie Paola"

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Tesis Materias > Comunicación
Materias > Ciencias Sociales
Universidad Europea del Atlántico > Docencia > Trabajos finales de Máster
Universidad Internacional Iberoamericana México > Docencia > Trabajos finales de Máster
Cerrado Español La presente investigación tiene como objetivo resolver la necesidad que tiene la empresa Frutas y Verduras Mauro SA de definir su gestión operacional de ventas en línea, a raíz de la pandemia vivida a nivel mundial, vender en línea se volvió una necesidad más que una opción por lo que obliga a pequeñas, medianas e incluso grandes empresas a replantearse su situación a nivel de redes sociales e internet en general. Por lo que se diseñó una estrategia de marketing digital que le permitiera a la empresa optimizar su gestión de ventas en línea apoyándose en los principales enfoques teóricos con los que se abordó la problemática y utilizando diferentes métodos de investigación con el fin de poder brindar una solución personalizada que se ajustara a la audiencia de la empresa, posibles futuros clientes y capacidades de la empresa.Los principales enfoques teóricos fue conocer la evolución de la comunicación y el desarrollo de las ventas en línea y las diferentes herramientas y plataformas que se conocen a en la actualidad que soportan estas actividades como lo son las redes sociales e internet, en este capítulo se evidencia cómo ha evolucionado el proceso de compra a través de la evolución del marketing tradicional al marketing digital. Con el enfoque teórico, se respaldó la necesidad de crear un arquetipo de Buyer, considerado como un comprador potencial para la empresa que permitirá aplicar estrategias de manera más precisa al igual que las comunicaciones y permitirá abarcar un nuevo nicho de mercado inexplorado todavía por la empresa. Por medio de los referentes teóricos, se pudo definir las mejores estrategias de Marketing digital y los mejores mecanismos que impulsan al posicionamiento en línea como estrategias de Google AdWords y optimización en buscadores, esto con el fin de tener una estrategia completa y efectiva que permita cumplir con los objetivos de la empresa. Se aplicaron diferentes tipos de instrumentos de investigación, se realizaron encuestas tanto al público actual de la empresa como clientes potenciales dentro del radio de ubicación de la empresa, se consultó con diferentes expertos en Marketing digital y se realizó un análisis completo de la competencia directa de la empresa.Dentro de los principales resultados, se pudo concluir con las diferentes necesidades que tienen los clientes actuales, por ejemplo, la flexibilidad de pago que buscan los clientes en el momento de realizar compras en línea, la posibilidad de trazar la ruta del pedido y el servicio al cliente tanto antes, durante y después de la compra, así como la confiablidad de un sitio web que permita realizar compras de manera segura.También fue posible identificar el Buyer de la empresa, basado en este prototipo se diseñaron todas las estrategias de Marketing Digital donde se optimizo la creación del sitio web esto con el fin de poder implementar estrategias SEO y así poder ganar presencia dentro del internet; así como la optimización de redes sociales y la incorporación de estrategias SEM por medio de Google AdWords. Finamente fue posible concluir que la empresa se encontraba con la madurez y solidez para emprender en las ventas en línea, gran parte de su audiencia ya se encontraba en redes sociales y cuentan con una gran apertura para las compras en línea. Los clientes muestran gran interés en recibir periódicamente información de promociones y nuevos productos de la empresa lo cual es una gran oportunidad para Frutas y Verduras Mauro S.A para promocionar sus productos y servicios. Además, por medio de la investigación fue posible concluir que la empresa a nivel de internet cuenta con pocos competidores, esto debido a que las fruterías actuales se encuentran todavía en un modelo de negocio más tradicionalista, lo cual le abre paso a la empresa para poder lucirse y diferenciarse con un porcentaje de éxito mayor. Tras la investigación se pudo conocer la necesidad e importancia del servicio post venta, los clientes lo consideran un elemento fundamental para cualquier empresa por lo cual fue necesario estructurar lineamientos para el community manager, así como estructura general de comunicación de parte de los empleados que tienen comunicación con los clientes. metadata Chacon Retana, Angie Paola mail an.chacon.13@gmail.com (2022) Estrategia de marketing digital para optimizar la gestión de ventas en línea de Frutas y Verduras Mauro SA, Costa Rica. Masters thesis, SIN ESPECIFICAR.

Este listado fue generado el Sun May 17 04:21:35 2026 UTC.

<a href="/28573/1/1-s2.0-S0033350626001848-main.pdf" class="ep_document_link"><img class="ep_doc_icon" alt="[img]" src="/style/images/fileicons/text.png" border="0"/></a>

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Association between socioeconomic and health variables and community-acquired pneumonia mortality rates in Chile from 1990 to 2021

Objectives To describe long-term trends in mortality attributed to community-acquired pneumonia (CAP) in Chile from 1990 to 2021, stratified by age group, and to evaluate associations with selected socioeconomic and demographic indicators. Study design Ecological, observational, longitudinal study using national secondary data. Methods CAP mortality rates were analyzed for the total population and by age group. Associations with the Human Development Index (HDI), poverty rate, aging index, and life expectancy at birth were examined using a hierarchical analytical approach. This included Spearman's rank correlation for initial exploration, multivariable linear regression to assess adjusted associations, and Prais–Winsten generalized least squares regression to account for first-order autocorrelation and shared temporal trends. Stationarity was evaluated using augmented Dickey–Fuller tests, with supplementary analyses using first-differenced variables. Missing data were imputed using time-based regression or interpolation, with sensitivity analyses performed. Results CAP mortality declined substantially across all age groups over the study period. Strong bivariate correlations were observed between mortality and all socioeconomic indicators; however, these associations were attenuated after adjustment for confounding and temporal autocorrelation. In multivariable and time-series models, HDI and the aging index remained significantly associated with CAP mortality in children (0–9 years) and older adults (≥65 years), whereas associations in intermediate age groups were not robust after accounting for shared secular trends. Poverty and life expectancy did not demonstrate independent associations in adjusted models. Conclusions CAP mortality in Chile has decreased markedly over the past three decades. Associations with socioeconomic indicators are strongest at the extremes of age and persist after accounting for temporal structure, although the ecological design precludes causal inference. These findings highlight the importance of considering demographic and socioeconomic context in population-level analyses of infectious disease outcomes.

Artículos y libros

Italo Salvador López Muñoz mail italo.lopez@doctorado.unini.edu.mx, Maria Loreto Romero Ladrón de Guevara mail , Christian R. Mejia mail , Shyla Del-Aguila-Arcentales mail , Aldo Alvarez-Risco mail , Neal M. Davies mail , Jaime A. Yáñez mail ,

López Muñoz

<a href="/28577/1/PIIS0002944026001367.pdf" class="ep_document_link"><img class="ep_doc_icon" alt="[img]" src="/style/images/fileicons/text.png" border="0"/></a>

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An Integrated Machine Learning and Genomic Framework for Precise Detection of Gastric Cancer

This study presents a novel integrative approach for the analysis of high-dimensional gene expression data, leveraging the complementary strengths of unsupervised clustering and supervised classification. Using K-means clustering, the dataset is stratified into three distinct clusters, revealing intrinsic biological patterns and relationships. The resulting cluster assignments are subsequently employed as pseudo-labels to train machine learning models, including support vector machines, random forest, and a stacking ensemble classifier. To validate and enhance the robustness of clustering, complementary methodologies such as hierarchical clustering and DBSCAN are employed, with results visualized through PCA-driven dimensionality reduction. The high predictive accuracy achieved by the classifiers underscores the separability and reliability of the identified clusters. Furthermore, feature importance analysis highlighted key genetic determinants within each cluster, offering actionable insights into potential biomarkers and critical genomic features. This framework bridges the gap between exploratory unsupervised learning and predictive supervised modeling, providing a scalable and interpretable methodology for analyzing complex genomic datasets. Its applicability extends to biomarker discovery, patient stratification, and other precision medicine applications, emphasizing its utility in advancing genomic research and clinical practice.

Producción Científica

Eshmal Iman mail , Sohail Jabbar mail , Shabana Ramzan mail , Ali Raza mail , Farwa Raoof mail , Stefanía Carvajal-Altamiranda mail stefania.carvajal@uneatlantico.es, Vivian Lipari mail vivian.lipari@uneatlantico.es, Imran Ashraf mail ,

Iman

<a class="ep_document_link" href="/28319/1/s41598-026-45575-1_reference.pdf"><img class="ep_doc_icon" alt="[img]" src="/style/images/fileicons/text.png" border="0"/></a>

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A novel approach for disease and pests detection in potato production system based on deep learning

Vulnerability of potato crops to diseases and pest infestation can affect its quality and lead to significant yield losses. Timely detection of such diseases can help take effective decisions. For this purpose, a deep learning-based object detection framework is designed in this study to identify and classify major potato diseases and pests under real-world field conditions. A total of 2,688 field images were collected from two research farms in Punjab, Pakistan, across multiple growth stages in various seasonal conditions. Excluding 285 symptoms-free images from the earliest collection led to 2,403 images which were annotated into four biotic-stress classes: blight disease (n = 630), leaf spot disease (n = 370), leafroll virus (viral symptom complex; n = 888), and Colorado potato beetle (larvae/adults; n = 515), indicating class imbalance. Several state-of-the-art models were used including YOLOv8 variants (n/s/m), YOLOv7, YOLOv5, and Faster R-CNN, and the results are discussed in relation to recent potato disease classification studies involving cropped leaf images. Stratified splitting (70% training, 20% validation, 10% testing) was applied to preserve class distribution across all subsets. YOLOv8-medium achieve the best performance with mean average precision (mAP)@0.5 of 98% on the held-out test images. Results for stable 5-fold cross-validation show a mean mAP@0.5 of 97.8%, which offers a balance between accuracy and inference time. Model robustness was evaluated using 5-fold cross-validation and repeated training with different random seeds, showing a low variance of ±0.4% mAP. Results demonstrate promising outcomes under the real-world field conditions, while, broader cross-region and cross-season validation is intended for the future.

Producción Científica

Ahmed Abbas mail , Saif Ur Rehman mail , Khalid Mahmood mail , Santos Gracia Villar mail santos.gracia@uneatlantico.es, Luis Alonso Dzul López mail luis.dzul@uneatlantico.es, Aseel Smerat mail , Imran Ashraf mail ,

Abbas

<a class="ep_document_link" href="/28320/1/1-s2.0-S1876034126000912-main.pdf"><img class="ep_doc_icon" alt="[img]" src="/style/images/fileicons/text.png" border="0"/></a>

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Concern for mpox infection in Latin America

Background Mpox arrived in Latin America and quickly began to replicate, so it is important to measure the concern it generates among residents. The study aims to assess whether country or other factors are associated with concern about mpox infection in Latin America. Methods The study uses a cross-sectional, multicenter design. Sampling was conducted using non-random snowball sampling. From August to September 2022, concern about being infected with mpox was assessed using a previously validated questionnaire (Cronbach's Alpha: 0.85); it was divided into nine countries and other social variables. Results From 1404 respondents, the majority of respondents were female (60.3%) and young (median age 25 years); also, a few reported that it was a significant problem (6% almost all the time and 11% often) and were concerned (6% almost all the time and 11% often) about the possibility of mpox infection. In multivariate analysis, men (aPR: 0.85; 95% CI: 0.73–0.99; p-value=0.046), younger (aPR: 0.98; 95% CI: 0.97–0.99; p-value<0.001), single (aPR: 0.78; 95% CI: 0.62–0.99; p-value=0.042) and, compared to Peru, those living in Colombia (aPR: 0.75; 95% CI. 0.58–0.97; p-value=0.027) and Costa Rica (aPR: 0.65; 95% CI: 0.44–0.96; p-value=0.032) reported the lowest concern; also, Bolivia (aPR: 1.16; 95% CI: 0.94–1.43; p-value=0.176) and Honduras (aPR: 1.01; 95% CI: 0.80–1.27; p-value=0.943) reported that their concerns tend to be higher. Conclusions There were evident differences across respondents' countries; these baseline results show that the first report was made in many countries that were also significantly affected by mpox and now face a new epidemic threatening public health.

Artículos y libros

Christian R. Mejia mail , Aldo Alvarez-Risco mail , Luciana Daniela Garlisi-Torales mail , Telmo Raúl Aveiro mail , Jamil Cedillo-Balcázar mail , Néstor Valentin Rocha-Saravia mail , Andrea Retana-González mail , Medally C. Paucar mail , Beatriz Mejia Raudales mail , Jose Armada mail , Shyla Del-Aguila-Arcentales mail , Neal M. Davies mail , Jaime A. Yáñez mail jaime.yanez@unini.edu.mx,

Mejia

<a class="ep_document_link" href="/28323/1/s40520-026-03363-x_reference.pdf"><img class="ep_doc_icon" alt="[img]" src="/style/images/fileicons/text.png" border="0"/></a>

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Fish consumption and brain structure: a comprehensive systematic review of observational studies

Background Age-related structural changes in the human brain, including cortical atrophy, reductions in grey and white matter volumes, and the accumulation of small vessel–related lesions such as white matter hyperintensities (WMH) and cerebral microbleeds, represent critical biological substrates underlying cognitive decline and dementia. Fish consumption has been associated with slower cognitive decline and reduced risk of dementia, but a comprehensive evaluation of its relation with brain structures is lacking. Aims The aim of this study was to systematically review current scientific literature providing evidence of relation between fish intake and brain structures in human studies. Methods Studies indexed in two major electronic databases have been screened based on a combination of keywords and MeSH terms. Studies were eligible whether they assessed fish consumption in relation to brain structures in the adult populations. Results A total of 24 studies conducted predominantly on older adults met inclusion criteria. Most brain volume measures were obtained via magnetic resonance imaging (MRI) procedures. Higher fish consumption was associated with reduced severity of white matter hyperintensities (a biomarker of cerebral small vessel disease and white matter damage) and cerebral micro-bleed, preservation of certain brain areas volumes (i.e., hippocampus, temporal lobe and periventricle white matter) and cortical thickness of specific areas (i.e., precuneus, parietal, and cingulate grey matter), among others, compared to lower intake. Some analyses found no association and isolated findings suggested possible adverse associations that were not consistently replicated. Studies reporting null findings may underline the possible relevance of the overall diet (i.e., adherence to the Mediterranean diet). Conclusions Inclusion of fish in a healthy and balanced diet is associated with better white matter grades on MRI and slower progression of white matter hyperintensities and reduction of vascular-related lesions of the aging brain, suggesting a potential role in preventing neurocognitive deterioration. Heterogeneity across studies underscores the need for additional studies.

Producción Científica

Justyna Godos mail , Giuseppe Caruso mail , Agnieszka Micek mail , Alberto Dolci mail , Zoltan Ungvari mail , Andrea Lehoczki mail , Lisandra León Brizuela mail , Evelyn Frias-Toral mail , Andrea Di Mauro mail , Mario Siervo mail , Michelino Di Rosa mail , Giuseppe Grosso mail ,

Godos